1. Data Driven Marketing Mark Jeffery Pdf Download Youtube
2. Data Driven Marketing Mark Jeffery

'Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know' by Mark Jeffery
John Wiley and Sons | 2010-02-08 | ISBN: 0470504543 | 323 pages | File type: PDF | 4 mb
How organizations can deliver significant performance gains through strategic investment in marketing. With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
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In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
�Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
�In-depth discussion of the fifteen key metrics every marketer should know
�Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms
�Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
�In-depth examples of how to apply the principles in small and large organizations
�Free downloadable ROMI templates for all examples given in the book
Table of Contents
ACKNOWLEDGMENTS.
INTRODUCTION.
PART I. Essentials 1.
CHAPTER 1. The Marketing Divide: Why 80 Percent of Companies Don’t Make Data-Driven Marketing Decisions—And Those Who Do Are the Leaders.
CHAPTER 2. Where Do You Start? Overcoming the Five Obstacles to Data-Driven Marketing.
CHAPTER 3. The 10 Classical Marketing Metrics.
PART II. 15 METRICS TO RADICALLY IMPROVE MARKETING PERFORMANCE.
CHAPTER 4. The Five Essential Nonfinancial Metrics: #1—Brand Awareness, #2—Test-Drive, #3—Churn, #4—Customer Satisfaction (CSAT), and #5—Take Rate.
CHAPTER 5. Show Me the ROI! The Four Essential Financial Metrics: #6—Profit, #7—Net Present Value (NPV), #8—Internal Rate of Return (IRR), and #9—Payback.
CHAPTER 6. All Customers Are Not Equal: Metric #10—Customer Lifetime Value (CLTV).
CHAPTER 7. From Clicks to Value with Internet Marketing Metrics: #11—Cost per Click (CPC), #12—Transaction Conversion Rate (TCR), #13—Return on Ad Dollars Spent (ROA), #14—Bounce Rate, and #15—Word of Mouth (WOM).
PART III. THE NEXT LEVEL.
CHAPTER 8. Agile Marketing: Using Near-Time Data to Improve Performance by a Factor of Five or More.
CHAPTER 9. Wow, That Product Is Exactly What I Need! The Three Essential Approaches to Analytic Marketing.
CHAPTER 10. What’s It Going to Take? Infrastructure for Data-Driven Marketing.
CHAPTER 11. Marketing Budgets, Technology, and Core Processes: Key Differences between the Leaders and the Laggards.
APPENDIX FOR INSTRUCTORS How to Use This Book to Teach Data-Driven Marketing.
NOTES.
INDEX.
with TOC BookMarkLinks
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Jan 29, 2010  Very interesting details about how technology driven marketing has become today. The 15 metrics that Mark have shared are pretty interesting & form the basis of data driven marketing. Any marketing organization would need to have the set up to track & measure these metrics. Pursuing for Data Driven Marketing Jeffery Mark Do you really need this ebook of Data Driven Marketing Jeffery Mark It takes me 78 hours just to found the right download link, and another 8 hours to validate it.

getAbstract Summary: Get the key points from this book in less than 10 minutes.

Many marketing insiders are not fans of quantitative business analysis. They prefer the creative side of the business. But in today's cost-cutting, profit-focused environment, marketers should understand the data metrics that define their results. This important book explains these utilitarian, beneficial metrics. Technology and innovation expert Mark Jeffery, writing in a disarming, first-person style, presents the case for using data. He cites companies that have applied data to drive sales and to deploy their marketing budgets more effectively. getAbstract suggests that this book could elevate the perceptions, performance and results of many non-data-oriented marketing departments, and could advance an individual marketer's career.

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Wiley

Data Driven Marketing Mark Jeffery Pdf Download Youtube

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Data Driven Marketing Mark Jeffery

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